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JanSport® Launches New Women's Outdoor Collection for Spring 2012
Introducing a line of sleeker, smaller silhouettes designed explicitly for women
San Leandro, Calif., (August 4, 2011) - JanSport®, the original outdoor gear Brand that equips people globally with quality backpacks, travel gear and collegiate apparel, today unveiled its new women's collection of outdoor packs. Launching this spring, JanSport's new women's line is comprised of two innovative packs designed specifically to fit a woman's curvature. Ergonomic shoulder straps and hip belts have been reengineered to optimize fit and performance specifically for women. Adding style to function, both packs are available in Aspen Blue/Bijou Blue/Sulphuric Green and Primal Purple/Electric Purple color combinations.
The JanSport Women's Outdoor Collection is comprised of two packs:
The Traverse is a clean, modern, functional day pack designed specifically for women. It is the perfect day pack for those quick outdoor adventures. The pack features breathable, perforated EVA foam on the shoulder straps, hip belt and back panel, as well as slimmer ergonomic shoulder straps and hip belt for optimal comfort. Additional features include a quick access hydration sleeve, dual tool loops, zippered front pockets, dual side compression, and dual
stretch mesh water bottle pockets.
The Cienega is the ultimate hiking pack for those short overnight trips with great organizational features for immediate access to gear on the trail. Designed with slimmer ergonomic shoulder straps, the Cienega is constructed from fully padded, perforated EVA foam for load support on the shoulder straps, back panel and hip belt. Other innovative features include quick access hydration compartment, dual tool loops, mesh stash hip belt pockets for small items, dual side compression, and dual stretch mesh side water bottle pockets.
"Specifically designed to meet the needs of any female outdoor enthusiast, the new JanSport Women's Outdoor Collection takes into account pack sizes and shapes that we felt were missing from the marketplace," said Jeff Ladra, JanSport Product Developer. "Both packs are uniquely tailored to fit the female frame, and we're excited to introduce a higher standard of women's packs this spring."
Look for the JanSport Women's Outdoor Collection at select outdoor specialty retailers beginning March 2012. For more information, visit www.jansport.com.
JanSport, a division of VF Outdoor, Inc., was founded in 1967 in Seattle, Washington, by three pioneers in the outdoor industry. Though the Company began by manufacturing and marketing world-class outdoor backpacks, today the product offering includes technical outdoor gear, daypacks, travel gear and collegiate decorated apparel, sold in sporting goods stores, college bookstores, department stores, and specialty and boutique retail locations throughout the world. The Brand has the spirit of fun and discovery, represented in the Brand tagline: Discover Freedom. For more information, visit www.jansport.com.
VF Corporation is a global leader in branded lifestyle apparel with more than 30 brands, including Wrangler®, The North Face®, Lee®, Vans®, Nautica®, 7 For All Mankind®, Eagle Creek®, Eastpak®, Ella Moss®, JanSport®, John Varvatos®, Kipling®, lucy®, Majestic®, Napapijri®, Red Kap®, Reef®, Riders® and Splendid®.
VF Corporation's press releases, annual report and other information can be accessed through the Company's home page, www.vfc.com.