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JanSport Takes The Bonfire Sessions to The Great White North
An outdoor concert set under the stars at a secret location in Montreal
San Leandro, Calif., (August 22, 2011) - JanSport®, the original outdoor gear Brand that equips people globally with quality backpacks, travel gear and collegiate apparel, today announced Montreal as the second of three stops for its second annual JanSport Bonfire Sessions. The Montreal Bonfire Sessions will take place at an undisclosed location on Saturday, September 10, 2011.
The first Bonfire Sessions stop is set to take place in Seattle, WA on Saturday, August 27, with the third and final stop yet to be revealed. Each stop will connect music fans with the outdoors for this once-in-a lifetime campfire concert set under the stars, featuring a local band. JanSport's famed 1967 VW bus will travel across the United States to greet music fans at each of the three event cities, transporting party-goers to each concert locale and back.
JanSport will announce Montreal's special guest artist on Monday, August 29, in addition to the concert pick-up location, one day prior to the event. For up-to-date Montreal Bonfire Sessions event information, including the artist reveal and exact pick-up location for the concert, fans are invited to visit JanSport's music blog, Unzipped (www.jansport.com/unzipped).
"Last August JanSport celebrated our inaugural Bonfire Sessions event in our birthplace of Seattle, WA, and we were thrilled to feature local Seattle indie-folk band, The Cave Singers," said Courtney Blacker, JanSport brand director "It was an unforgettable night enjoyed by fans of the brand and the Cave Singers. We roasted hot dogs, drank some beer and listened to great music, which is what the JanSport® brand is all about--connecting youth culture to the outdoors. This year's events will prove just as unforgettable, connecting with music fans as we travel across North America."
Relive the magic of last year's inaugural Bonfire Sessions at http://www.jansport.com/. Admission to all three Bonfire Sessions events free, but limited. To receive event news before it's published, RSVP to each event at JanSport's Unzipped music blog, www.jansport.com/unzipped.
About JanSport®
JanSport, a division of VF Outdoor, Inc., was founded in 1967 in Seattle, Washington, by three pioneers in the outdoor industry. Though the Company began by manufacturing and marketing world-class outdoor backpacks, today the product offering includes technical outdoor gear, daypacks, travel gear and collegiate decorated apparel, sold in sporting goods stores, college bookstores, department stores, and specialty and boutique retail locations throughout the world. The Brand has the spirit of fun and discovery represented in the Brand tagline: Discover Freedom. For more information, visit http://www.jansport.com.
About VF
VF Corporation is a global leader in branded lifestyle apparel with more than 30 brands, including Wrangler®, The North Face®, Lee®, Vans®, Nautica®, 7 For All Mankind®, Eagle Creek®, Eastpak®, Ella Moss®, JanSport®, John Varvatos®, Kipling®, lucy®, Majestic®, Napapijri®, Red Kap®, Reef®, Riders® and Splendid®.
VF Corporation's press releases, annual report and other information can be accessed through the Company's home page, www.vfc.com.
