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JANSPORT® 2011 HERITAGE SERIES
Born during the summer of love, hippies rejoice as JanSport brings back its
San Leandro, Calif., (January 17, 2011) - The year was 1967, the Summer of Love. The Summer three Seattle college grads were looking to avoid the confines of nine-to-five jobs: Skip, an outdoor enthusiast; Murray, an engineer; and Jan, a seamstress. Murray had won an award for an aluminum frame pack design and told Jan if she created a pack that sold, he'd marry her and name the company after her. She did. It did. And JanSport was born.
Forty-four years later, hippies rejoice as JanSport reignites the Summer of '67 with its new Heritage Series, a modern and honest re-issue of its original silhouettes, reflecting the outdoor functionality and aesthetics at the core of the Brand. These bright-colored bags, inspired by the magical mystery tour of their day, are available in 13 different styles and colorways, with an original JanSport woven label, weathered Cordura® and nylon fabrics, antique brass metal zippers, and classic seat belt webbing.
"We're thrilled to invite consumers to journey back in time to 1967," said Skip Yowell, co-founder of JanSport. "The Heritage Series celebrates our outdoor authenticity and allows us to reconnect with consumers to help rediscover the groundbreaking designs that paved the way for JanSport's success some forty plus years ago."
The Fall 2011 JanSport Heritage Series includes the following bags:
Man's best friend.
Introduced in the late 70s, the Kegger was designed to carry your skis or any variety of trail essentials. JanSport knows the best part of any adventure is not the destination, but the journey, and the adventure is always more fun with a couple of friends and a Kegger.
1972 never looked so good.
Whether you're crossing a ski hill, crossing the country or crossing continents, the Westridge is sure to help you get there. This pack design was born in 1972 as the original Vail Ski patrol pack, complete with large side pockets for skis and compression straps for jacket or snowshoes. Whatever cross-country trip you're setting out for, this pack is sure to get you there.
Reaganomics meets JanSport.
So we were never a part of the "private jet" crowd, but with the Heads Up pack introduced in 1980, heading off the trail and into the office was slightly less traumatic. Wall Street hasn't been the same since.
Can a pack save a presidency?
Probably not. But as Nixon was leaving office in 1974, JanSport introduced a series of packs that the country could depend on. Our revolutionary reinforced leather bottomed packs fed the country's need for stability, reliability and durability. Overstated importance? Maybe. But we like to think we made a difference.
7 days, 2768 miles, 5 countries, 37 peanut butter and jelly sandwiches.
Introduced in 1979, the Snoqualmie Duffel has been a tried and true companion on the road of life. With its unique U-shaped zipper opening-the first of its kind-packing, repacking and even finding that last pair of clean socks was never easier. Pack it up and head out-this JanSport duffel is always ready for a road trip, whether you're seeking spiritual enlightenment or just a helluva a good time.
Ski & Hike and WayBack
Pack. Sack. Backpack. Knapsack. Hopsack. Saddle bag. Shoulder bag. Nunny-bag. Diddie bag. Grub bag. Haversack. Rucksack.
Call it what you want, this pack was introduced by JanSport in 1969 to carry your stuff as you go. It's simple and it's clean, right down to the solid brass that won't rust after you get caught in a city whiteout. We call ‘em the Ski & Hike and the WayBack, but you should do what you want to do; go where you want to go.
What came first the zipper or the buckle?
A European original predating even the zipper, the Off Trail rucksack keeps it simple. This style hit its high in the late 1960s when it was won out by the American zipper styling. Nothing against zippers, but we like to keep an original sensation alive.
Swingers are notorious for getting around town.
And for the JanSport Swinger pack, that's a good thing. In 1989, as everyone mellowed out to the tune of "Don't Worry, Be Happy," we introduced the Swinger pack, designed to easily carry your stuff by attaching to the handlebar of a bicycle. Now reinterpreted for everyday use, you too can swing it around town without a care in the world.
Stars and Stripes
If the 60s were all about social activism, the 70s were all about "me."
Richard Nixon was President, "The Long and Winding Road" was the Beatles' #1 song and in 1970, JanSport took inspiration from Peter Fonda, Dennis Hopper, and Jack Nicholson's classic film, Easy Rider. The Stars and Stripes pack was born, dedicated to those that are compelled to the open road.
Italian, Brazilian and Mexican Flag Bags
A journey of a thousand miles begins with a single step, and a single pack.
In 1970, JanSport introduced the Stars and Stripes pack, which instantly became a pop culture phenomenon across the country. Since then, JanSport packs have been on countless journeys and circled the globe thousands of times over. The world of JanSport has grown and yet, the journey continues. Building off the Stars and Stripes theme, the Heritage Series introduces three new variations: Italian, Brazilian and Mexican Flag bags.
The JanSport Heritage Series will be available beginning July 15, 2011, at select specialty retail locations in a variety of vibrant new colors. For more information about the Heritage Series, visit www.jansport.com/heritageseries.
JanSport, a division of VF Outdoor, Inc., was founded in 1967 in Seattle, Washington, by three pioneers in the outdoor industry. Though the Company began by manufacturing and marketing world-class outdoor backpacks, today the product offering includes technical outdoor gear, daypacks, travel gear and collegiate decorated apparel, sold in sporting goods stores, college bookstores, department stores, and specialty and boutique retail locations throughout the world. The Brand has the spirit of fun and discovery, represented in the Brand tagline: Discover Freedom. For more information, visit www.jansport.com.
VF Corporation is a global leader in branded lifestyle apparel with more than 30 brands, including Wrangler®, The North Face®, Lee®, Vans®, Nautica®, 7 For All Mankind®, Eagle Creek®, Eastpak®, Ella Moss®, JanSport®, John Varvatos®, Kipling®, lucy®, Majestic®, Napapijri®, Red Kap®, Reef®, Riders® and Splendid®.
VF Corporation's press releases, annual report and other information can be accessed through the Company's home page, www.vfc.com.