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JanSport® Teams Up With International Mountain Guides for Outdoor Product Testing
International Mountain Guides to lead JanSport's 39th annual Rainier Seminar on June 20
San Leandro, CA and Ashford, WA (June 20, 2011) - JanSport, the original outdoor gear Brand that equips people globally with quality backpacks, travel gear and collegiate apparel, today announced that it will embark on the 39th annual Rainier Seminar, led by world-renowned guiding service International Mountain Guides (IMG). This is JanSport's second annual partnership with IMG based out of Ashford, WA. The goal of this partnership is to leverage the experience of IMG's world-renowned guides and provide JanSport with a means to test its newest technical outdoor gear.
The 39th annual Rainier Seminar brings together 16 individuals from around the globe to Mount Rainier, a 14,410-foot mountain in Washington. From retail buyers to JanSport home office and international employees, to media and outdoor industry friends, this life-changing adventure personifies JanSport's outdoor heritage and authenticity. The JanSport Rainier Seminar introduces many new climbers to the world of alpine mountaineering, hiking nearly 18 miles roundtrip and gaining 9,000 vertical feet, creating memories and forging friendships that will last a lifetime.
"For 39 years, the JanSport Rainier climb has been an annual tradition that provides JanSport employees, retailers and industry partners an on-mountain experience that is invaluable for product testing and brand camaraderie," said Courtney Blacker, JanSport director of brand marketing. "IMG has been guiding on Rainier since the early 70s, so the partnership is one built on mutual trust and long-time respect. We look forward to continuing the relationship for years to come."
Beginning June 20, 2011, all 16 JanSport Rainier Seminar Climb participants will embark on the Brand's 39th annual trip to Mount Rainier. After arriving in Ashford, the climbers will be split into two teams of eight to depart on their adventure up Rainier's famed Emmons and Disappointment Cleaver routes. These multi-day summit climbs will be led by partner and chief guide, George Dunn, and seven other IMG guiding experts divided equally amongst the two climbing teams.
"We've been friends with Skip Yowell and the JanSport team for over 30 years now and are thrilled to be officially partnered with JanSport as our pack sponsor," said Tye Chapman, IMG's operation manager. "What's great about this partnership is we get to put it into action every year on Mount Rainier for the annual JanSport Climb. Two great companies showing off our strengths together."
Both groups are slated to reach the summit of Rainier on June 24. All IMG Seminar participants will be outfitted with the new JanSport Pro Series Tahoma backpack, the perfect lightweight, technical pack engineered exclusively for International Mountain Guides team of expert climbers.
Follow JanSport's 39th annual Rainier Climb team as they make the journey to the summit of Mount Rainier on JanSport's Outdoor Blog, www.jansport.com/beoutdoors.
About International Mountain Guides (IMG)
International Mountain Guides directors Phil Ershler, George Dunn, Eric Simonson and Paul Baugher organize and lead climbing, trekking and mountaineering expeditions around the world, from the classic climbs of the Alps and Andes to the 8,000m peaks of the Himalayas. IMG continues to be one of the most respected and active guiding companies in the world. Since 1986 IMG has conducted hundreds of expeditions to destinations around the globe, www.mountainguides.com.
JanSport, a division of VF Outdoor, Inc., was founded in 1967 in Seattle, Washington, by three pioneers in the outdoor industry. Though the Company began by manufacturing and marketing world-class outdoor backpacks, today the product offering includes technical outdoor gear, daypacks, travel gear and collegiate decorated apparel, sold in sporting goods stores, college bookstores, department stores, and specialty and boutique retail locations throughout the world. The Brand has the spirit of fun and discovery, represented in the Brand tagline: Discover Freedom. For more information, visit www.jansport.com.
VF Corporation is a global leader in branded lifestyle apparel with more than 30 brands, including Wrangler®, The North Face®, Lee®, Vans®, Nautica®, 7 For All Mankind®, Eagle Creek®, Eastpak®, Ella Moss®, JanSport®, John Varvatos®, Kipling®, lucy®, Majestic®, Napapijri®, Red Kap®, Reef®, Riders® and Splendid®.
VF Corporation's press releases, annual report and other information can be accessed through the Company's home page, www.vfc.com.