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JanSport® Official Gift Bag Sponsor of the 2011 MTV Movie Awards
JanSport gifts its Heritage Series Westridge bags in New Cilantro Green to top celebs
at the 2011 MTV Movie Awards Red Carpet Style Lounge at the SLS Hotel
San Leandro, Calif., (June 3, 2011) - JanSport, the original outdoor gear brand that equips people globally with quality backpacks, travel gear and collegiate apparel, today announced its official sponsorship of the 2011 MTV Movie Awards Red Carpet Style Lounge in Los Angeles, CA. Hosted by Secret Room Events, the exclusive gift lounge will take place at the SLS Hotel Main Ballroom on Friday, June 3, from 11:00 a.m. - 7:00 p.m. The event will be a place where MTV Movie Award nominees, presenters, celebrities, stylists and press can relax in style and get "red carpet ready" before the big night.
JanSport will be gifting its Heritage Series Westridge bags in New Cilantro Green to the event's top celebrities. The Heritage Series is a modern and honest re-issue of JanSport's original backpack and travel silhouettes, reflecting the authentic outdoor functionality and aesthetics at the core of the Brand.
For additional information about the MTV Movie Awards Red Carpet Style Lounge, please visit www.secretroomevents.com. For more information about the JanSport Brand, visit www.jansport.com.
JanSport, a division of VF Outdoor, Inc., was founded in 1967 in Seattle, Washington, by three pioneers in the outdoor industry. Though the Company began by manufacturing and marketing world-class outdoor backpacks, today the product offering includes technical outdoor gear, daypacks, travel gear and collegiate decorated apparel, sold in sporting goods stores, college bookstores, department stores, and specialty and boutique retail locations throughout the world. The Brand has the spirit of fun and discovery, represented in the Brand tagline: Discover Freedom. For more information, visit www.jansport.com.
VF Corporation is a global leader in branded lifestyle apparel with more than 30 brands, including Wrangler®, The North Face®, Lee®, Vans®, Nautica®, 7 For All Mankind®, Eagle Creek®, Eastpak®, Ella Moss®, JanSport®, John Varvatos®, Kipling®, lucy®, Majestic®, Napapijri®, Red Kap®, Reef®, Riders® and Splendid®.
VF Corporation's press releases, annual report and other information can be accessed through the Company's home page, www.vfc.com.