For members of the press looking for more information about JanSport,
please contact our Public Relations department.
Carrie Steinberg
Sr. Marketing Communications Coordinator
JanSport
510.614.4072
carrie_steinberg@vfc.com
JANSPORT® INTRODUCES ITS NEW SUPERSTRAPTM PACK
New technology developed by JanSport allows for effortless packing, precise fit, comfort and load manageability
San Leandro, Calif., (April 30, 2010) - JanSport, the original outdoor gear Brand that equips people globally with quality backpacks, travel gear and collegiate apparel, today introduced its new SuperStrapTM pack. Made with lightweight nylon, this pack features JanSport's proprietary SuperStrapTM technology; the first system that allows for ease of packing and precise fit while optimizing comfort and load manageability.
Available in Red Tape and Black, JanSport's new SuperStrap pack boasts one large main compartment with zippered side access and a separate, padded and zippered compartment that holds a 15" laptop. Additional features include two sizeable exterior pockets complete with a zippered interior organizer.
Using the JanSport SuperStrap system is easy.
Step 1: Release SuperStrap buckle and loosen straps before fitting to your body.
Step 2: Pull down on the lower straps to cinch underside of bag.
Step 3: Pull down on upper straps to even out the load for a perfect, comfortable fit.
Step 4: For adjusting and fitting different loads, always release the SuperStrap buckle and loosen straps.
"In creating this SuperStrap technology, the challenge was to solve the trouble of heavy, sagging weight in your backpack-weight that pulls you down and hurts your back," says Caelin White, JanSport product designer. "JanSport's new SuperStrap solution literally lifts and compresses all the weight closer to a person's center of gravity, making a heavy backpack feel weightless and allowing you to carry everything you need."
Look for JanSport's new SuperStrapTM pack at select specialty retailers beginning July 2010. For more information, visit www.jansport.com/superstrap.
About JanSport®
Founded in 1967, JanSport is the original outdoor gear Brand that equips people globally with quality backpacks, travel gear and collegiate apparel. Headquartered in San Leandro, California, JanSport stands for fun and discovery. The company's products are sold in retail stores throughout the world. For more information, visit www.jansport.com.
About VF
VF Corporation is a global leader in lifestyle apparel with a diverse portfolio of jeanswear, outdoor, action sports, imagewear, sportswear and contemporary apparel brands. Its principal brands include Wrangler®, Lee®, Riders®, The North Face®, Vans®, Reef®, Eagle Creek®, Eastpak®, JanSport®, Napapijri®, Nautica®, Kipling®, John Varvatos®, 7 For All Mankind®, lucy®, Ella Moss®, Splendid®, Majestic® and Red Kap®.
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