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JANSPORT® UNVEILS ITS ONE-OF-A-KIND UPCYCLED PACKS AND TOTES
AT BONNAROO 2010
110 one-of-a-kind packs designed by 2009 festival-goers for sale
exclusively at Bonnaroo this June
San Leandro, Calif., (June 3, 2010) - JanSport, the original outdoor gear Brand that equips people globally with quality backpacks, travel gear and collegiate apparel, today unveiled the first series of its limited edition, one-of-a-kind upcycled packs and totes born from original art created by attendees at the 2009 Bonnaroo Music and Arts Festival.
Festival-goers from the 2009 Bonnaroo Music and Arts Festival were invited by JanSport to unleash their creativity to become one-of-a-kind backpack designers for the Brand's Reclaimed Art Canvas project. Specifically, attendees went art-wild on 5x15 foot canvases made of JanSport® backpack material. Post-festival, the artwork was showcased online at www.jansport.com/bonnarooartcanvas, where the Bonnaroo community tagged and commented on their work, posted it to Facebook and shared with friends.
This year, JanSport's Reclaimed Canvas will make another appearance at Bonnaroo 2010 from June 10-13 at Planet Roo. In addition, last year's 110 exclusive upcycled rucksacks and totes will be sold on-site for 40 each at the JanSport® tent, located in the Planet Roo section of the festival. All proceeds will go to JanSport's philanthropic partner, Big City Mountaineers, one of the largest non-profits in the country devoted to working exclusively with under-resourced teens by using the outdoors as a transformational element in their lives. Learn more at www.bigcitymountaineers.org.
"We're thrilled to return to Bonnaroo this year with our Reclaimed Art Canvas," said Laurie Heller, marketing communications manager for JanSport. "Our consumers have been personalizing their packs with their creativity for more than 43 years and Bonnaroo is the perfect venue to applaud and harness the creativity of all attendees and engage them as part of the brand, while supporting a great cause like Big City Mountaineers in the process."
Look for JanSport's limited edition one-of-a-kind Bonnaroo upcycled packs at the 2010 Bonnaroo Music and Arts Festival from June 10-13, located on site at Planet Roo. For more information, visit www.jansport.com/bonnarooartcanvas.
Bonnaroo was conceived in 2002 and continues to make a strong impact on the American music industry. It has served as a launching pad for such popular artists as Kings of Leon, Norah Jones, Jack Johnson, Robert Randolph, My Morning Jacket, Ray Lamontagne, Matisyahu, and many others. A creative and cultural mega-success, Bonnaroo has also featured a staggeringly diverse range of world-class acts such as Bob Dylan, Bruce Springsteen and the E Street Band, Metallica, Neil Young, Radiohead, Willie Nelson, The Police, Pearl Jam, Tom Petty, Tool, Wilco, Nine Inch Nails, Merle Haggard, The Dave Matthews Band, James Brown, The White Stripes, The Dead, Regina Spektor, Bon Iver, Snoop Dogg, David Byrne, Widespread Panic, Death Cab For Cutie, Al Green, Elvis Costello, Amadou and Mariam, Beck, Against Me!, The Black Crowes, Alison Krauss, Bright Eyes, Bonnie Raitt, Steve Earle, Jurassic 5, Modest Mouse, The Mars Volta, Common, Burning Spear, the Flaming Lips, among so many others.
The festival is also starting to make quite an impact on the comedy industry as well, as it has featured some of today's best comedians working today. From Chris Rock, Lewis Black, Flight of the Concords, David Cross and Fred Armisen to Jimmy Fallon, Triumph The Insult Comic Dog, Jim Norton, Patton Oswalt, Zach Galifianakis, Louis CK, Janeane Garofalo, Aziz Ansari, John Oliver and Brian Posehn, Bonnaroo is now considered to be an essential play for every comedian both established and on the rise.
Founded in 1967, JanSport is the original outdoor gear Brand that equips people globally with quality backpacks, travel gear and collegiate apparel. Headquartered in San Leandro, California, JanSport stands for fun and discovery. The company's products are sold in retail stores throughout the world. For more information, visit www.jansport.com.
VF Corporation is a global leader in lifestyle apparel with a diverse portfolio of jeanswear, outdoor, action sports, imagewear, sportswear and contemporary apparel brands. Its principal brands include Wrangler®, Lee®, Riders®, The North Face®, Vans®, Reef®, Eagle Creek®, Eastpak®, JanSport®, Napapijri®, Nautica®, Kipling®, John Varvatos®, 7 For All Mankind®, lucy®, Ella Moss®, Splendid®, Majestic® and Red Kap®.