For members of the press looking for more information about JanSport,
please contact our Public Relations department.
Carrie Steinberg
Sr. Marketing Communications Coordinator
JanSport
510.614.4072
carrie_steinberg@vfc.com
FOR IMMEDIATE RELEASE
JanSport® UNVEILS ITS NEW CLOUD RIPPER SERIES AND LAUNCHES ITS NEW OUTDOOR BLOG AT WWW.JANSPORT.COM/BEOUTDOORS
San Leandro, Calif., (March 3, 2010) - JanSport, the original outdoor gear Brand that equips people globally with quality backpacks, travel gear and collegiate apparel, today unveiled its new Cloud Ripper Series. Comprised of four new innovative packs, the Cloud Ripper Series is designed for those quick, short outdoor adventures. Whether it's backcountry skiing, sport climbing, long or short day hiking, JanSport's new Cloud Ripper Series packs are the perfect companion for every journey.
In celebration of the new Series, JanSport has also launched its new outdoor blog at www.jansport.com/beoutdoors. From showcasing the new Cloud Ripper Series and the athletes wearing it, to the latest in Gear Talk and Trip ideas, jansport.com/beoutdoors will be the one-stop-shop for highlighting JanSport's activity, involvement and support of the outdoors.
The JanSport Cloud Ripper Series includes four unique styles:
Mazama
A rugged pack for hard-core skiers and snowboarders, the Mazama is loaded with features for any backcountry alpine adventure. Designed for the out-of bounds skier that is looking for experiences off the main trail, this pack is complete with three ways to carry your skis and board, tricot lined goggle pocket, hydration sleeve with exit port and tube management, TPE face to protect the pack for wear from skis and snowboard, and water resistant zippers to keep your gear dry in snowy conditions.
Salish
The Salish is an ultra-light daypack; perfect for the hiker/climber that is bagging peaks or enjoying single overnights on the trail. The pack is complete with BioventTM shoulder straps for load support with hydration tube management, JanSport versa-wing system that converts a large mesh compartment into two small gear pockets with a quick clip, and several lashing points to satisfy even the biggest gear junkies. Six point compression and a removable hood make this pack versatile enough for bouldering, climbing or scrambling.
Talus
The Talus is perfect for fast, long distance, one-day hikes with its lightweight breathable ergonomic strap system with hydration tube management and single-stuff back compartment. Other innovative features include JanSport versa-wing pocket system that converts a large mesh pocket into two with quick clip and perforated EVA hip belt with mesh stash pockets for small items. From trekking pole loops to bungee compression to the easy access hydration compartment, this pack is designed for the experienced hikers that need to carry specific gear.
Catalyst
Inspired by JanSport's 8,000 Meter Challenge, a physically demanding one-day hike covering 40 miles and 11,000 feet of elevation, the Catalyst is the ultimate day hiking pack. This versatile pack is lightweight, breathable and small, with great organization for immediate access to gear on the trail; it's perfect for those that want to summit in a day without stopping to check out the view.
"JanSport was born by three outdoor enthusiasts driven by the thrill of each new adventure and the Cloud Ripper Series embodies that spirit," says Rick Saez, JanSport outdoor product line manager. "All four Cloud Ripper packs are uniquely tailored to meet the needs of today's adventure junkies, and we're excited to introduce a higher standard of truly technical product."
Look for JanSport's Cloud Ripper Series at select outdoor specialty retailers beginning March 2010. For more information about the new Series visit www.jansport.com/cloudripper.
About JanSport®
Founded in 1967, JanSport is the original outdoor gear Brand that equips people globally with quality backpacks, travel gear and collegiate apparel. Headquartered in San Leandro, California, JanSport stands for fun and discovery. The company's products are sold in retail stores throughout the world. For more information, visit www.jansport.com.
About VF
VF Corporation is a global leader in lifestyle apparel with a diverse portfolio of jeanswear, outdoor, action sports, imagewear, sportswear and contemporary apparel brands. Its principal brands include Wranglerâ, Leeâ, Ridersâ, The North Faceâ, Vansâ, Reefâ, Eagle Creekâ, Eastpakâ, JanSportâ, Napapijriâ, Nauticaâ, Kiplingâ, John Varvatosâ, 7 For All Mankind®, lucy®, Ella Moss®, Splendid®, Majestic® and Red Kapâ.
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