For members of the press looking for more information about JanSport,
please contact our Public Relations department.
Carrie Steinberg
Public Relations Coordinator
JanSport
510.614.4072
carrie_steinberg@vfc.com
JanSport® Launches Its Fall 2009 Classics Collection
San Leandro, Calif., (July 16, 2009) - JanSport, the original outdoor gear Brand that equips people globally with quality backpacks, travel gear and collegiate apparel, today unveiled its new Classic Collection, launching Fall 2009.
The new Classic collection is a tribute to the bags that JanSport fanatics have been wearing since the 70s. The modern interpretations of these iconic silhouettes combine product innovation and contemporary design that resonate with today's youth culture.
The JanSport Classic Collection is comprised of several unique styles:
Right Pack
Available in high performance, premium Cordura® and deluxe yarn dyed fabric, this pack is a true original, complete with one large main compartment, padded shoulder straps and back panel, and JanSport's classic suede leather bottom to keep your stuff protected.
Perfect Score
JanSport gives its classic SuperBreak® silhouette a revamp utilizing high performance Cordura® fabric to obtain maximum color and superior pack durability. This new pack is available in three classic colors: Red Curtain, Black and Electric Purple and features padded shoulder straps and back panel as well as a quick stash front utility pocket that makes this bag, the Perfect Score.
Super FX
Available in seven different designs, JanSport applies unique surface textures, sophisticated graphics and color splashes onto premium polyester grosgrain fabric for a contemporary spin on this classic pack silhouette.
Slacker
Flashback to the 80s with this stone washed and hand sanded canvas pack for a soft worn-in feel. Pack details include heavy thread contrast stitching, padded shoulder straps and back panel, as well as a quick stash front utility pocket-slacker style.
"We're excited to reinvent JanSport's original line of packs to bring back the classics with a thread of nostalgia for our consumers," says Genevieve Peterson, JanSport senior category line manager. "Each pack has a unique personality that embraces self expression."
Look for JanSport's Classics Collection at select specialty retailers beginning Fall 2009. For more information about JanSport's Classics collection, visit www.jansport.com.
About JanSport®
Founded in 1967, JanSport is the original outdoor gear Brand that equips people globally with quality backpacks, travel gear and collegiate apparel. Headquartered in San Leandro, California, JanSport stands for fun and discovery. The company's products are sold in retail stores throughout the world. For more information, visit www.jansport.com.
About VF
VF Corporation is a global leader in lifestyle apparel with a diverse portfolio of jeanswear, outdoor, action sports, imagewear, sportswear and contemporary apparel brands. Its principal brands include Wrangler®, Lee®, Riders®, The North Face®, Vans®, Reef®, Eagle Creek®, Eastpak®, JanSport®, Napapijri®, Nautica®, Kipling®, John Varvatos®, 7 For All Mankind®, lucy®, Ella Moss®, Splendid®, Majestic® and Red Kap®.
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