For members of the press looking for more information about JanSport,
please contact our Public Relations department.
Carrie Steinberg
Public Relations Coordinator
JanSport
510.614.4072
carrie_steinberg@vfc.com
Laurie Heller
Marketing Communications Manager
JanSport
510.614.4062
laurie_heller@vfc.com
JanSport® Unveils Its New Spring 2009 Outdoor 2.0 Collection
San Leandro, Calif., (April 1, 1009) - JanSport®, the original outdoor gear Brand that equips people globally with quality backpacks, travel gear and collegiate apparel, today unveiled its new limited edition Outdoor 2.0 Collection.
Merging the look of JanSport's premier prints with the premium technology found in its popular outdoor silhouettes, the new Outdoor 2.0 collection is a limited edition line that includes three packs: the all-new Jepson, a lightweight, slim fast pack, as well as the mid-size and larger iconic Agave and Odyssey packs -- available in three different yarn dyed plaids: Grey Marble Stan Plaid, Grey Humboldt Stan Plaid and Carbonic Grey Vintage Plaid.
The new Outdoor 2.0 Collection also features JanSport's new BioventTM foam back panel and strap system for both performance and comfort. The system's extremely lightweight and resilient EVA foam back panel and shoulder straps create a breathable, ventilated channel system that move air up and away from the body, keeping the shoulders and back cooler.
"We're excited to offer the new limited edition Outdoor 2.0 packs," said Rick Saez, senior product manager for JanSport. "This collection really exemplifies how JanSport is introducing unique product that truly creates an intersection of outdoor and contemporary youth lifestyles."
JanSport's new limited edition Outdoor 2.0 Collection will be available at select retailers beginning April 2009. The new Jepson pack will also launch in several different colorways beginning Spring 2010.
About JanSport®
Founded in 1967, JanSport is the original outdoor gear Brand that equips people globally with quality backpacks, travel gear and collegiate apparel. Headquartered in San Leandro, California, JanSport stands for fun and discovery. The company's products are sold in retail stores throughout the world. For more information, visit www.jansport.com.
About VF
VF Corporation is a global leader in lifestyle apparel with a diverse portfolio of jeanswear, outdoor, action sports, imagewear, sportswear and contemporary apparel brands. Its principal brands include Wrangler®, Lee®, Riders®, The North Face®, Vans®, Reef®, Eagle Creek®, Eastpak®, JanSport®, Napapijri®, Nautica®, Kipling®, John Varvatos®, 7 For All Mankind®, lucy®, Ella Moss®, Splendid®, Majestic® and Red Kap®.
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