For members of the press looking for more information about JanSport,
please contact our Public Relations department.
MEDIA ALERT
JanSport Presents the Under the Radar party at South By Southwest 2009
Bring in your old JanSport pack to get recycled and JanSport will give you
a new Heritage Series Ski & Hike pack.
What: JanSport presents the Under the Radar party at SXSW inviting all
party-goers to turn in their old JanSport bags to be recycled on-site in exchange
for a brand new Heritage Series Ski & Hike pack. The event is free and open to the public.
When: Friday, March 20 from 12:00 pm to 6:00 pm
Where: Flamingo Cantina, 515 E. 6th Street, Austin, TX 78701
JanSport is excited to present the
Under the Radar party
at SXSW for the second year in a row. The event is free and open to the public and badges are not required.
Under the Radar magazine prides themselves on spotlighting artists before they break (Bright Eyes, Interpol,
Death Cab for Cutie, Feist, among others) and are proud to have indie darlings
Chairlift, Scotland's dream pop sextet
Camera Obscura and former Grandaddy
frontman
Jason Lytle, among others play this
year's party. Along with great music there will be an on-site promotion from JanSport with
free giveaways.
Check out the complete lineup below:
Press Contact:
Carrie Steinberg
Public Relations Coordinator
JanSport
510-614-4072
carrie_steinberg@vfc.com
About JanSport®
Founded in 1967, JanSport is the original outdoor gear Brand that equips
people globally with quality backpacks, travel gear and collegiate
apparel. Headquartered in San Leandro, California, JanSport stands
for fun and discovery. The company’s products are sold in retail
stores throughout the world. For more information, visit www.jansport.com
About VF Corporation
VF Corporation is a global leader in lifestyle apparel with a diverse
portfolio of jeanswear, outdoor, imagewear, sportswear and
contemporary apparel brands. Its principal brands include Wrangler
®,
Lee
®, Riders
®,
The North Face
®,
Vans
®,
Reef
®,
Eagle Creek
®,
Eastpak
®,
JanSport
®,
Napapijri
®,
Nautica
®,
Kipling
®,
John Varvatos
®,
7 For All Mankind
®,
lucy
®,
Majestic
®,
Lee Sport
®
and Red Kap
®.
