So, last week got a little crazy. We spent the whole week at SXSW eating BBQ and watching music pretty much non-stop for 7 days. We kicked the week off right with our first Bonfire Sessions event of the year, and it definitely set the stage for a rowdy week. Skaters and Team Spirit opened the night, getting the capacity fairly riled up just in time for So Cal rockers WAVVES to take the stage. By the end of the set, security was bracing [...] Read More >

We’re so thrilled with all of the people that came out to our first Bonfire Sessions of the year last night. The energy was insane! We thought the stage was going to fall over during Japandroids’ set! A huge thank you to Austin music fans that came and rocked out with us, our friends at Vice/Noisey and of course all of the bands that put it all out there on the stage last night: Divine Fits, Japandroids, WAVVES, Team Spirit and Skaters. Stay tuned [...] Read More >

We’re almost there: the 2013 Bonfire Sessions officially begin tomorrow with our first event of the year. The show kicks off at 8:30 pm with Team Spirit, followed by Skaters, Wavves, Japandroids, and a night capper by Divine Fits. Remember, you must be 21+ to attend, and you WILL NOT be admitted without an RSVP, so take two second and do it here. Don’t forget JanSport has a few other fun SXSW happenings: - Friday, March 15th is our day party with Sonicbids at [...] Read More >

SXSW here we come. We’re on our way to another week of music, BBQ and Texas hospitality. If you’re in Austin next week, don’t forget about our Bonfire Sessions event on Tuesday, March 12th. We’ll have music from Divine Fits, Japandroids, Wavves, Skaters, and Team Spirit along with free drinks and lots of JanSport goodies.  MAKE SURE to RSVP here: www.jansport.com/bonfiresessions We’ll also be hanging out at Maggie Mae’s on Friday the 15th for our all day part with Sonicbids. Come by for an [...] Read More >

Check out our limited addition 2013 SXSW Artist bag. For the 4th year, these will be gifted to performing artists upon check in at SX, so if you’re a registered performer make sure to drop by the convention center early when you arrive in town so you can lay claim to your bag. There IS another way to lay your hands on one of these highly coveted packs… Beginning on Wednesday of next week, just snap a picture of our artist pack on the [...] Read More >

JanSport will be back at SXSW for another year with two great events: On Tuesday, March 12th we will be kicking off the 2013 Bonfire Sessions series at Viceland with food trucks, free drinks, JanSport giveaways, and sets from Divine Fits, Japandroids, Wavves, Skaters, and Team Spirit. You can RSVP and find more info here. You MUST RSVP if you want to attend. Later on in the week on Friday, March 15th we’ll be hosting our annual Sonicbids Official Day Party at Maggie Mae’s [...] Read More >

We’re kicking 2013 off with a return to SXSW in Austin, TX. Our first Bonfire Sessions of 2013 will be on March 12th in downtown Austin at 401 East Cesar Chavez Street. Now, I know we say this pretty often. but this music lineup is one for the books with headlining sets from Austin locals Divine Fits (their ONLY appearance at SXSW this year), 2012 breakouts Japandroids, and a set from Wavves. We’ll also have supporting sets from up and comers Skaters and Team Spirit. [...] Read More >

We can’t wait to see these guys in Austin! Philadelphia based Cold Fronts will be performing at the annual Sonicbids Official SXSW Party, presented by JanSport on Friday, March 15th at Maggie Mae’s on 6th Street. This event is part of 25 gig tour for the guys that will take them from Brooklyn, through the midwest, down to Texas, and back up through the South and East Coast. Make sure to check the guys out on their Facebook page, where you can find tour [...] Read More >

There’s still time to vote for your favorite artist in our 5th Annual JanSport Battle Of the Bands. Just head to our Facebook page where you can check music, videos and more from our  top 100 artists and then place your vote for your favorite. We’ll close the polls on February 12th, and we’ll announce our grand prize winner on the 14th. The winning band will be invited to play the annual Sonicbids Official SXSW Party, presented by JanSport in Austin, TX and have [...] Read More >

It’s that time of year again… We’re kicking off the public voting portion of our 5th annual JanSport Battle of the Bands. Head over to our Facebook page and you can sort through the top 100 artists that submitted to the contest. Poke around, take a listen, and then vote for your favorite. We’ll announce the top 10 artists on February 13th based on the vote tally, and from there a panel of judges from Sonicbids and JanSport will select a winner. The winning [...] Read More >