Our first Bonfire Sessions event of the year is tonight! If you’ve RSVP’ed, make sure to show up tonight early. Space is limited, and and RSVP doesn’t guarantee entry. We’ll open doors at 8 and kick off music slightly thereafter with Team Spirit, followed, by Skaters, WAVVES, Japandroids, and finally, Austin’s own Divine Fits. You’ll want to come to VICELAND, right on the corner of Cesar Chavez and Trinity, just behind the convention center. ALSO, make sure to follow us on Twitter @jansport. We’ll [...] Read More >

We’re almost there: the 2013 Bonfire Sessions officially begin tomorrow with our first event of the year. The show kicks off at 8:30 pm with Team Spirit, followed by Skaters, Wavves, Japandroids, and a night capper by Divine Fits. Remember, you must be 21+ to attend, and you WILL NOT be admitted without an RSVP, so take two second and do it here. Don’t forget JanSport has a few other fun SXSW happenings: - Friday, March 15th is our day party with Sonicbids at [...] Read More >

SXSW here we come. We’re on our way to another week of music, BBQ and Texas hospitality. If you’re in Austin next week, don’t forget about our Bonfire Sessions event on Tuesday, March 12th. We’ll have music from Divine Fits, Japandroids, Wavves, Skaters, and Team Spirit along with free drinks and lots of JanSport goodies.  MAKE SURE to RSVP here: www.jansport.com/bonfiresessions We’ll also be hanging out at Maggie Mae’s on Friday the 15th for our all day part with Sonicbids. Come by for an [...] Read More >

Check out our limited addition 2013 SXSW Artist bag. For the 4th year, these will be gifted to performing artists upon check in at SX, so if you’re a registered performer make sure to drop by the convention center early when you arrive in town so you can lay claim to your bag. There IS another way to lay your hands on one of these highly coveted packs… Beginning on Wednesday of next week, just snap a picture of our artist pack on the [...] Read More >

JanSport will be back at SXSW for another year with two great events: On Tuesday, March 12th we will be kicking off the 2013 Bonfire Sessions series at Viceland with food trucks, free drinks, JanSport giveaways, and sets from Divine Fits, Japandroids, Wavves, Skaters, and Team Spirit. You can RSVP and find more info here. You MUST RSVP if you want to attend. Later on in the week on Friday, March 15th we’ll be hosting our annual Sonicbids Official Day Party at Maggie Mae’s [...] Read More >

We’re kicking 2013 off with a return to SXSW in Austin, TX. Our first Bonfire Sessions of 2013 will be on March 12th in downtown Austin at 401 East Cesar Chavez Street. Now, I know we say this pretty often. but this music lineup is one for the books with headlining sets from Austin locals Divine Fits (their ONLY appearance at SXSW this year), 2012 breakouts Japandroids, and a set from Wavves. We’ll also have supporting sets from up and comers Skaters and Team Spirit. [...] Read More >

We can’t wait to see these guys in Austin! Philadelphia based Cold Fronts will be performing at the annual Sonicbids Official SXSW Party, presented by JanSport on Friday, March 15th at Maggie Mae’s on 6th Street. This event is part of 25 gig tour for the guys that will take them from Brooklyn, through the midwest, down to Texas, and back up through the South and East Coast. Make sure to check the guys out on their Facebook page, where you can find tour [...] Read More >

As most of us know, tomorrow is a very special day. Millions of people across the world will exchange candy, flowers, and gifts with their loved ones, all in the name of St. Valentine. Awww now isn’t that sweet? Yeah. It is… But who is this St. Valentine dude and how did he get an awesome holiday named after him??? The answer is simple. Get your catcher’s mitts out. We’re about to drop some knowledge… - Valentine was a priest during the third century [...] Read More >

Now that everyone has had a chance to recover from Super Bowl weekend, we thought it would be nice to shed some positive light on the Bay Area after a tough loss to the Baltimore Ravens. We are still very proud of our 49ers, but even more proud of our upcoming collaboration with SF Graphic Designer/Skater Benny Gold and Oregon based Pendleton Woolen Mills! Check out the write-up on this upcoming release featured in the San Francisco Chronicle! The collection is scheduled to release [...] Read More >

There’s still time to vote for your favorite artist in our 5th Annual JanSport Battle Of the Bands. Just head to our Facebook page where you can check music, videos and more from our  top 100 artists and then place your vote for your favorite. We’ll close the polls on February 12th, and we’ll announce our grand prize winner on the 14th. The winning band will be invited to play the annual Sonicbids Official SXSW Party, presented by JanSport in Austin, TX and have [...] Read More >